When I got the opportunity to work on the branding for Microsoft's Data Insights Summit I was psyched–not only did the project entail UX/UI design AND lots of beautiful visual design, but the topic of the conference (data visualization) and the product (Power BI) are super interesting and fun to interpret creatively. Also, Nate Silver was the keynote speaker, the conference sold out quickly, and I got to make some really stunning visuals.
These images synthesize the beauty of Seattle and the Cascades with complimentary data visualization motifs. We called these images "data locales" and they carried the conference visually, appearing everywhere across social media, the CLE, and day-of physical banners and other event collateral.
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